Milestone · Meta Insights · Last 15 days
192,377 people reached in 15 days
Over 15 days, the work I ran on Meta reached 192,377 people and showed up on screens 248,309 times. No estimates: both numbers are the totals in Meta Insights.
The numbers
- people reached
- 192,377
- impressions
- 248,309
Reach counts the accounts that saw the work at least once. Impressions count every time it was shown, so one person can add several.
Why it matters
Every number here started with a client who trusted me with their brand. Reach on its own isn't a sale, but it is the top of the funnel: the people who can now message, visit or buy. For what that turns into, see 821 conversations for $66.31.
The milestone post
The carousel I published, with the Meta Insights screenshot. Tap a slide to zoom.