Test campaign · Meta + TikTok · October 2026

Test campaign: what $68 of ads buys

A small paid-social test for a fashion brand in Africa, run together with @zeinabali_93. Objective: reach and engagement, not sales. Every number below comes straight from Meta Ads Manager and TikTok Ads Manager.

See the results post on Instagram ↗

Looking for messages, not reach? See the client campaign that started 821 customer conversations for $66.31.

Goal and context

When: October 4–10, 2026.
Budget: $68.35 in total: $48.35 on Meta (Instagram and Facebook), split into an engagement ad set ($19.91) and a profile-visits ad set ($28.44), plus $20.00 on TikTok.
Goal: get people engaging with the posts and visiting the profile. Sales were not the objective.

What I did

Results

profile visits, at $0.13 each: 218
engagements for $48.35 (about $0.01 each): 6,092

total spend: $68.35
impressions: 88,701
per 1,000 impressions: $0.77

Meta overall: $48.35

60,906 people reached, 74,466 impressions, average frequency 1.22.

Meta, engagement ad set: $19.91

53,513 people reached and 3,743 engagements, at $0.01 each.

Meta, profile-visits ad set: $28.44

8,119 people reached, 19,956 impressions at a frequency of 2.46, and 218 profile visits at $0.13 each.

TikTok: $20.00

14,235 impressions in 3 days (spend ran about Oct 6–9), peaking on Oct 8.

Note: the two Meta ad sets use different attribution settings (1-day click for profile visits, 7-day click or 1-day view for engagement), so their cost per result isn't directly comparable.