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Client campaign · Meta ads · Profile visits

A technology store: 98 Instagram profile visits for $6.83

Hadi runs a technology store and wanted more people visiting the store's Instagram account. Objective: Instagram profile visits. One Meta campaign, one ad set, and every number below comes straight from Meta Ads Manager.

See the results post on Instagram ↗

Goal and context

  • Client: Hadi, owner of a technology store.
  • Goal: get new people to visit the store's Instagram profile.
  • Setup: a single Meta campaign with one ad set, optimised for Instagram profile visits.

What I did

Results

Instagram profile visits
98
per profile visit
$0.07
total spend
$6.83
people reached
9,659
impressions
10,241

Note: profile visits are counted on a 1-day click basis. Frequency was 1.06, so almost everyone saw the ad once, and 1,000 impressions cost about $0.67. The campaign was still running when these numbers were taken.

Receipts

Tap to zoom.

Meta Ads Manager, campaign and ad set level.
Meta Ads Manager, campaign and ad set rows: 9,659 people reached, 10,241 impressions, frequency 1.06, 98 Instagram profile visits on 1-day click, $6.83 spent
The results post, as shared on Instagram.
Results summary: 98 Instagram profile visits from a single ad campaign, 9,659 people reached, 10,241 impressions, $6.83 total spent
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