Client campaign · Paid ads · Messages
A client in Africa: 821 customer conversations for $66.31
Two ad campaigns for one client, built to get new customers messaging the business. Objective: conversations started, not likes. Every person counted below sent the business a message.
Goal and context
- Client: a business in Africa.
- Goal: start conversations with new customers, as cheaply as possible.
- Setup: two campaigns, $66.31 in total ad spend.
What I did
Results
- customer conversations started
- 821
- per conversation, on average
- $0.08
- total ad spend
- $66.31
- campaigns
- 2
- best cost per conversation
- $0.06
Campaign A: 614 conversations
$36.88 spent, at $0.06 per conversation.
Campaign B: 207 conversations
$29.43 spent, at $0.14 per conversation.
Note: the $0.08 average is the total spend divided by all 821 conversations ($66.31 ÷ 821).
The results post
The carousel I published with these numbers. Tap a slide to zoom.